The campaign tapped us to help bring to life their “One Minnesota” vision. To break through the noise of political ads, we pitched them on a cinematic anthem… celebrating Minnesota’s accomplishments, instead of the candidates, and looking towards a bright future. Under an extremely tight timeline, we developed a visual vernacular to reinforce Governor Walz biography as a military officer, educator, and coach… while tapping into “Minnesotan Exceptionalism” to inspire voters, and remind them of our shared greatness.
Title“Halftime In Minnesota”ServicesCreative, Writing, Production, Post
